Historic Stays & Mother’s Day: Gift-giving at the Hotel Alex Johnson

While we, here at the historic Hotel Alex Johnson, believe moms deserve praise and celebration 365 days a year, we’d be remiss to not acknowledge the many accomplishments and achievements of the mom-figures in our lives on Mother’s Day!

Home to 95 years of cherished history, etched by countless displays of affection, weddings, anniversaries, and so much more, the Hotel Alex Johnson has got our mom game on-lock. Ahead of Mother’s Day 2023, we’ve put together a guide for creating Mother’s Day magic in Downtown Rapid City on and beyond Sunday, May 14.


It wouldn’t be Mother’s Day without Mother’s Day Brunch at the Hotel Alex Johnson. No ifs, ands or buts about it. Keeping in line with Hotel Alex Johnson tradition, Mother’s Day Brunch in the Alex Johnson Ballroom is certain to dazzle any mom-figure, boasting bountiful spreads of breakfast & lunch favorites, desserts, goodies and, most importantly, MIMOSAS. All moms get one free mimosa just because, but if one isn’t enough, we’ve got mimosas of the bottomless variety, too.

Looking to gift mom a more-elevated Mother’s Day Brunch experience in Downtown Rapid City? Enter Vertex Sky Bar’s B(R)UNCHES OF LOVE Mother’s Day Brunch! With an elevated price-point designed to deliver luxury at every bite, Mother’s Day Brunch at Vertex Sky Bar is destined to impress, featuring elevated provisions and unmistakable views that can only be seen from our tenth and eleventh floor oasis. Limited to groups of four or less, Vertex is the perfect place to spend Mother’s Day if you’re looking for a relaxed atmosphere and world-class cuisine.


The Alex Johnson Mercantile

Home to countless precious goods collected from local artisans, small businesses, and creators, The Alex Johnson Mercantile makes Mother’s Day Shopping almost too easy, with a variety of sentimental wares that will suit the taste of any mom!

From precious silver and gold to turquoise, pearl, and more, The Alex Mercantile has a notoriety for sourcing rings, necklaces, bracelets, and other accessories that you won’t find anywhere else – and even offers jewelry made in-house in limited runs. Beyond jewelry, The Alex Mercantile continues to bring the heat, offering a stunning array of mom-certified wares including framed and unframed artwork from local artists, hand-poured candles, artisanal lotions, artifacts and so, so much more. Adjoining the Hotel Alex Johnson Lobby, the Alex Mercantile is honestly the kind of place you could easily one-and-done shopping for Mother’s Day – and mom won’t be mad you did!


Staycation Anyone?

When was the last time mom got a chance to indulge in Downtown Rapid City delight without the stresses of everyday life interrupting those oh-so-precious (and brief) moments of peace and bliss? Whether for someday soon or sometime down-the-road, a Hotel Alex Johnson staycation for mom (or for two if that’s your jazz) may be the perfect gift this Mother’s Day. No matter if you’re looking to go big in our Executive Suite or simply looking for a slice of our historic hospitality, The Alex’s on-site amenities and outlets go the distance. Looking to take your love for mom to the next level? Add The Alex’s popular Romantic Getaway Package or Something to Celebrate Package to give mom’s stay the lavish touch it deserves!

Give Mom a Gift That Lasts All Year

Whether for your mom, your wife, or another mom-figure in your life, the gift of a Vertex Sky Bar Membership is one that guarantees afternoon and evening bliss. Whether mom needs a night out with friends or date night is overdue, the gift of Vertex Membership ensures year-round access to our rooftop sky bar in Downtown Rapid City, a variety of exclusive events, and over $1,000 in savings and discounts around the Black Hills.



No matter how you plan to make Mother’s Day memorable, the Hotel Alex Johnson would like to wish moms everywhere a very happy and historic Mother’s Day!