Downtown Rapid City comes alive with twinkling lights, festive floats, and holiday cheer during the Festival of Lights Parade on Saturday, November 29. Just steps from the excitement, Hotel Alex Johnson offers the perfect place to celebrate this cherished tradition. Before the parade begins, warm up with a seasonal hot chocolate or handcrafted beverage from Starbucks® at 6th & St. Joe, located right inside The Alex. It’s the coziest way to kick off an evening filled with glowing lights and community spirit.
Make the night even more magical by extending your celebration with an overnight stay at Hotel Alex Johnson. After enjoying the parade, retreat to the comfort of your Guest room, relax by the lobby’s historic charm, and savor the joy of the holiday season right in the heart of downtown. Book your stay today to ensure your Festival of Lights experience is truly merry and bright.