Are You Ready for the 2024 Sturgis Motorcycle Rally?

Do you hear that? It is the rumble of the motorcycles entering the Black Hills of South Dakota as Rally Week approaches.

Are you ready for the biggest motorcycle gathering in the world?

Do you know what you want to see while you are here?

We have put together a list of “must see and do” attractions throughout the Black Hills to ensure that your visit is as memorable as our hotel’s history.


The Sturgis Motorcycle Rally is one of the world’s largest and most well-known motorcycle events. The first rally was held on August 14th, 1938 with a race consisting of 9 participants. Then from 1939-1941, the rally did not take place because of gas rationing in support of the war efforts, however in 1942 the Sturgis Motorcycle Rally returned for good. Since then, the rally has formed to the great event that it is today.


While the dates vary from year to year, the 84th Sturgis Motorcycle Rally will be held from August 2-11, 2024. However, people also tend to come well before and after the rally to enjoy all the beauty that the Black Hills has to offer.


Stay in the heart of the Black Hills with us at Hotel Alex Johnson. Complete with an onsite Starbucks, Paddy O’Neill’s Irish Pub, and Juniper at Vertex Sky Bar, we pride ourselves in being the pinnacle of luxury for our guests.

We are known for our proud history, as we are a part of the Curio Collection by Hilton. Opening in 1928, we have welcomed travelers from around the world, including celebrities, dignitaries, and families for over 75 years. Our hotel is also known as one of the most haunted hotels in South Dakota, from the “lady in white” to the ghost of Alex Johnson himself, there have many reports of spooky activity.

We also recommend staying at any one of WaTiki® Waterpark’s five hotel options. Onsite is a full water park, Sliders Bar and Grill, the Bistro Bar, Starbucks, and Perkin’s Restaurant and Bakery.

If you are looking for places to stay in Deadwood, both Cadillac Jack’s® Gaming Resort and Tin Lizzie Gaming Resort have great accommodations.


The Black Hills of South Dakota has an abundance of activities and scenic routes for you to enjoy when you visit. We are located only 24 miles from Mount Rushmore, 37 miles from Crazy Horse, and 29 miles from Sturgis.

Other Black Hills highlights include: Deadwood, Devil’s Tower National Monument, Badlands National Park, Custer State Park, Needles Highway, Spearfish Canyon, and Iron Mountain Road.

Here is a map of the best route to take in order to view the above destinations starting at Hotel Alex Johnson and ending in Sturgis! We are incredibly excited to greet you and enjoy the 84th Sturgis Motorcycle Rally with you soon!