Each year, Hotel Alex Johnson welcomes hundreds of community members to Downtown Rapid City to celebrate the arrival of a new year. We are currently seeking local businesses and community partners to help support this annual tradition through sponsorships, prize donations, and promotional contributions.
All donations collected will be given back to event attendees through giveaways and prize drawings during our Midnight Ball Drop celebration.
As a sponsor, you’ll receive recognition before and during the event while helping create a memorable experience for our community.
• Digital logo placement on event advertising
• Recognition on our New Year’s Eve event webpage
• Complimentary admission to our New Year’s Eve Party
• Community goodwill and local brand exposure
October 1 – December 30, 2026
Complete the form below and a member of our team will contact you regarding your sponsorship.