Everything you need to know before rolling into the Black Hills
Do you hear that? The rumble of motorcycles is returning to the Black Hills of South Dakota as riders from around the world gear up for Rally Week. The Sturgis Motorcycle Rally is more than an event — it’s a tradition, a pilgrimage, and one of the most iconic gatherings in motorcycling culture.
Whether it’s your first time attending or your annual ride, we’ve put together the must‑see attractions, can’t‑miss routes, and essential details to help you make the most of your visit.
The Sturgis Motorcycle Rally began on August 14, 1938, originally featuring a single race with just nine participants. After a brief pause during World War II due to gas rationing, the rally roared back to life in 1942 — and it hasn’t stopped since. What began as a small race has grown into the largest motorcycle rally in the world, attracting hundreds of thousands of riders each summer.
The 86th Sturgis Motorcycle Rally will take place: August 7–16, 2026
Many riders also arrive early or stay late to explore the Black Hills before and after the main event — and with good reason. There’s no shortage of iconic rides, monuments, and hidden gems.
Stay in the heart of the Black Hills at Hotel Alex Johnson.
As part of the Curio Collection by Hilton, our hotel has welcomed celebrities, dignitaries, adventurers, and families since 1928. Guests enjoy:
With walkable access to downtown dining, entertainment, and nightlife, we’re your ideal home base for Rally Week.
From jaw‑dropping scenic drives to bucket‑list landmarks, the Black Hills are one of the best riding destinations in the country. While you’re here, make time for:
These routes offer sweeping curves, granite tunnels, wildlife sightings, and some of the most unforgettable scenery you’ll experience on two wheels.
Here’s the ideal loop to hit the region’s biggest attractions — starting at Hotel Alex Johnson and ending in Sturgis:
We can’t wait to welcome riders from around the world to experience the beauty, history, and spirit of the Black Hills. Whether you’re coming for the rides, the music, or the unmistakable energy of Rally Week, Hotel Alex Johnson is ready to be part of your journey.