When people ask why the Alex VIP Club Membership is considered one of the best values in the Black Hills, the answer is refreshingly simple: it fits real life.
This isn’t a membership designed only for overnight hotel stays or once‑a‑year visits. Locals love it. Professionals use it to entertain clients. Wine lovers look forward to it every month. And yes—travelers benefit too.
The Alex VIP Club is built around experiences you already enjoy: dining downtown, meeting friends for drinks, attending events, discovering new wines, and occasionally getting away for a night. Instead of one big perk you forget to use, the value shows up again and again—every single month.
Here’s what that looks like in real life.
For many Members, the wine benefit alone makes the Alex VIP Club worth it.
Each month, Members enjoy:
Unlike traditional wine clubs, there’s no pressure to commit to shipments or purchase add‑ons. Every tasting and bottle is thoughtfully selected to be approachable, interesting, and enjoyable—whether you’re a casual wine drinker or a true enthusiast.
It’s a relaxed, social experience that has become a favorite among Rapid City locals, couples, and professionals looking for a memorable way to unwind or connect.
While the Alex VIP Club isn’t just for hotel guests, the hotel benefits are a major bonus when you do want a night away.
Members receive:
Whether it’s a spontaneous staycation, a visiting friend, or a business trip, the savings feel effortless—and elevate an experience you might already be planning.
One of the biggest reasons Members stay active is simple: the perks are easy to use.
Throughout the month, Members enjoy:
Perfect for morning meetings, downtown errands, or workdays in the lobby.
A favorite for after‑work drinks and casual meetups.
Ideal for midweek dinners, family nights, or relaxed date nights.
These aren’t “special occasion only” benefits—they’re designed to fit seamlessly into your routine.
For Members with kids—or anyone who enjoys a playful break from routine—the Alex VIP Club unlocks one of the best local perks around.
Members receive:
It’s an easy win for weekend outings, school breaks, or last‑minute plans when the weather doesn’t cooperate. Many Members say this benefit alone pays for the membership after just one or two visits.
The Alex VIP Club has quietly become a favorite among local professionals and business owners.
Members often use their perks to:
It’s polished without being stuffy—and makes relationship‑building feel natural instead of transactional. For businesses, it’s a membership that works all year long, not just during conference season.
Planning something special? Members enjoy:
From birthday dinners and showers to corporate meetings and private celebrations, this benefit can create meaningful savings while elevating the experience.
Members also receive free access to select signature events, including popular celebrations like Halloween and New Year’s Eve—another reason the membership stays top‑of‑mind all year.
The Alex VIP Club also extends beyond Rapid City to our sister properties in Deadwood, making spontaneous day trips even more rewarding.
Each month, Members receive:
Plus exclusive perks:
It’s an easy way to turn a short drive into a full afternoon of entertainment.
When you look at everything included—monthly wine, dining discounts, hotel savings, waterpark perks, event access, free casino play, and points earned across venues—the value becomes clear.
This isn’t a membership you join and forget about.
It’s one you use:
Whether you’re a Rapid City local, a wine lover, a business professional, or someone who simply enjoys great experiences, the Alex VIP Club is designed to reward the way you already live.
If you’re looking for a membership that delivers real, repeatable value, the Alex VIP Club is the perfect fit.
Join today and start enjoying exclusive perks, memorable experiences, and meaningful savings—every single month.