Alex Johnson Hotel (“Alex Johnson,” “we,” “our,” or “us”) is committed to safeguarding your privacy while you visit our website, https://www.alexjohnson.com/ (the “Site”). Our goal is to provide an online experience that delivers relevant information, resources, and services related to Alex Johnson while respecting your privacy. This Privacy Policy explains the types of information we may collect, how we use it, how information may be shared, and the choices available to you. This policy applies solely to information collected through the Site.
We may collect two types of information: personal information and aggregated or non-personal information.
Personal information refers to information you voluntarily provide through the Site that may identify you and/or the company or group on whose behalf you are accessing and using the Site. This may include, but is not limited to, your name, email address, mobile phone number, mailing address, company affiliation, communication preferences, and other information submitted through contact forms, reservation interfaces, promotions, email sign-ups, SMS/text message opt-in forms, or postal mail requests. We collect personal information only when you choose to provide it.
Aggregated or non-personal information refers to information that does not personally identify you and is collected automatically when you visit the Site. This may include pages visited, time spent on the Site, traffic patterns, number of visits to certain pages, referring websites, browser type, device information, approximate location such as city or region, and other technical or usage data. This information helps us understand how visitors use the Site and allows us to improve performance, content, features, and services.
We use the information collected to respond to inquiries and requests, provide requested services or information, administer promotions and email, SMS/text message, or postal mailing lists when you opt in, operate and improve the Site, communicate with you about Alex Johnson offerings, measure website performance and marketing effectiveness, and deliver advertising that may be relevant to your interests.
Alex Johnson does not sell or rent personal information. We do not share personal information with third parties for their own marketing purposes. Personal information may be shared with trusted service providers and business partners that perform services on our behalf, such as website hosting, reservation systems, analytics, advertising platforms, email communications, and SMS/text messaging services. These parties are authorized to use information only as necessary to perform services for Alex Johnson and in accordance with this Privacy Policy and applicable laws.
Mobile phone numbers and SMS consent information are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
At the time you submit personal information or make a request, the intended use of the information will be apparent from the context or disclosed at the point of collection. By submitting personal information through the Site, you consent to the collection and use of such information in a manner consistent with this Privacy Policy or as otherwise disclosed at the point of collection. Please do not submit information on behalf of another individual or company unless you are authorized to do so.
If, after permitting use of your personal information, you later decide that you no longer want Alex Johnson to include you on its mailing list or otherwise contact you with marketing communications, you may opt out at any time.
For email communications, you may use the unsubscribe link included in our emails or contact us directly.
For SMS/text message communications, you may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us using the information provided below.
We honor all unsubscribe and opt-out requests promptly.
If you voluntarily provide your mobile phone number and opt in to receive SMS/text messages from Alex Johnson Hotel, we may send marketing, promotional, event-related, reservation-related, customer service, or other informational communications via text message.
Message frequency may vary based on your interactions with Alex Johnson Hotel and your communication preferences.
Message and data rates may apply according to your mobile carrier and service plan.
Consent to receive marketing text messages is not a condition of purchase, booking accommodations, receiving services, or otherwise doing business with Alex Johnson Hotel.
Alex Johnson may use third-party service providers to facilitate SMS communications on its behalf. These service providers are authorized to use personal information only as necessary to provide services for Alex Johnson and in accordance with applicable law and this Privacy Policy.
Information obtained through the SMS consent process will not be shared with third parties for their own marketing purposes.
Alex Johnson uses third-party advertising, analytics, and business tools to better understand website usage and deliver advertising. These tools may include services provided by Meta Platforms, Inc. (Facebook and Instagram), Google, and other similar partners.
These services may use cookies, pixels (including the Meta Pixel), software development kits, and similar technologies to collect or receive information from our Site. Information collected may include pages visited, actions taken on the Site, device and browser information, approximate location, and other event-based or usage data.
This information may be shared with and processed by these partners to measure and analyze performance, understand user interactions, improve marketing campaigns, and deliver advertising on third-party platforms. Information collected through these tools may be combined with information collected by these third parties from other websites, apps, and advertisers and used in accordance with their own privacy policies.
Meta Platforms, Inc. and other advertising partners may act as independent controllers of data collected through their business tools. Alex Johnson does not receive information from these partners that directly identifies individual users by name or contact information.
For more information about how Meta uses data, please review Meta’s Data Policy.
To support Site functionality, analytics, and advertising, Alex Johnson and its third-party partners may use cookies, pixels, and similar technologies. These technologies may speed navigation, remember preferences, analyze traffic patterns, personalize content, and support interest-based advertising. Cookies and pixels generally do not contain information that directly identifies you by name.
Where required by applicable law, Alex Johnson obtains user consent before deploying cookies, pixels, or similar technologies used for analytics and advertising, including the Meta Pixel. You may manage or disable cookies through your browser settings; however, disabling cookies may affect the functionality of certain Site features.
You may occasionally receive cookies from third parties unaffiliated with Alex Johnson when they place advertising on the Site or when you interact with third-party links or content. Alex Johnson does not control these cookies, and they are not governed by this Privacy Policy.
Alex Johnson may participate in interest-based advertising programs offered by third parties, including Meta Platforms, Inc. As a result, you may see advertisements for Alex Johnson on platforms such as Facebook or Instagram based on your interactions with our Site.
You can learn more about interest-based advertising and opt out of certain advertising preferences through industry opt-out tools and by managing advertising preferences through your Facebook, Instagram, and other applicable advertising platform account settings.
Alex Johnson may use aggregated and anonymized data to analyze Site usage, improve services, understand trends, and support marketing efforts. Aggregated data does not identify individual users and may be shared with third parties in an anonymous form.
We may disclose information when we believe in good faith that disclosure is necessary to protect the security, property, assets, or rights of Alex Johnson, to prevent unauthorized use or misuse of the Site, or to comply with applicable laws, regulations, legal processes, or governmental requests.
This Site is intended for general informational purposes. You must be at least 18 years old to submit personal information through the Site. Alex Johnson does not knowingly collect personal information from individuals under the age of 18 and does not knowingly engage in targeted advertising to individuals under the age of 18. If such information is inadvertently collected, it will not be knowingly used or shared and will be handled in accordance with applicable law.
The Site may contain links to external websites not operated by Alex Johnson. Alex Johnson is not responsible for the privacy practices, policies, or content of third-party sites. We encourage you to review the privacy policies of any external websites before providing personal information.
Email communications sent to or from the Site are not secure unless stated otherwise. Please be aware of this when submitting information via email. We use reasonable administrative, technical, and physical safeguards, including industry-standard encryption technologies where appropriate, to help protect personal information against unauthorized access, disclosure, alteration, or destruction.
Use of the Site signifies your consent, as well as the consent of the company for whom you use the Site and whose information you submit (if any), to this Privacy Policy and the collection and use of information as described herein. By voluntarily providing your email address, mobile phone number, or other contact information and opting in where required, you consent to receive communications from Alex Johnson Hotel in accordance with this Privacy Policy and applicable law.
Alex Johnson reserves the right to modify this Privacy Policy at any time. Any updates will be posted on this page and will apply prospectively from the date of posting.
If you have any questions about this Privacy Policy or our privacy practices, please contact:
Hotel Alex Johnson
523 Sixth Street
Rapid City, SD 57701
generalmanager@alexjohnson.com